PRO like “product”: Using PRO TRACE you get more information about a product and its history. Where was the source, which way did it take to the store, get your questions answered.
PRO like “professional” as our professional customers and the professional quality of our services.
PRO means “for”: METRO commits proactive for traceability and transparency, which is requested today.
TRACE is the benefit, it is about: traceability of products for every customer, enabled by PRO TRACE.